Shining a light on untapped potential.

With the help of our technology platform, Helio, we empower entrepreneurs with the funding and support that they need to thrive.

image of Livio Bisterzo (CEO & Founder), Hippeas

“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

Livio Bisterzo (CEO & Founder), Hippeas

image relating to descriptionMolly Haward, Cora

Powered by data to empower human potential.

We’ve identified hundreds of successful brands. Using Helio—our technology platform—we increase the speed, quality and objectivity of decision making in the private company landscape through a unique application of data and machine learning.

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Get Funding & Support

By partnering with you through equity investment and business loans, we’ll rapidly accelerate your brand’s growth.

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Access Data & Insights

Illuminate new value across all stages of investing: from sourcing, evaluation and diligence to ongoing decision making.

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We make sure the very best opportunities see the light of day.

Algorithmically identifying, classifying, and evaluating over two million early-stage consumer brands, Helio began as our own centralized, data-driven decision making asset. Now, our intelligence is your intelligence.

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Some of our success stories

Portfolio Company Spotlight: Kitu Life

Funding the super growth of Super Coffee.

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Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

How IQbar is capitalizing on category dynamics, and why brain health is the trend we should all be betting on.

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What's happening in our Inner Circle

Entrepreneur Spotlight: Denise Woodward is helping people ‘Partake a Moment’ each day.

How Helio spots new better-for-you trends, and the simple joys of eating food free from the top 8 allergens.

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article spotlight imageInner Circle