The Pet industry has boomed since 2020, as pet ownership grew at unforeseen levels with one in five Americans purchasing a pet since the start of the pandemic. In a recent webinar, CircleUp’s Helio team uncovered how the industry has transformed in that time, as well as the top market trends, consumer insights, and trending attributes in Pet today.
Helio also identified the top five emerging Pet brands that show the best early indicators of massive success among the 50,000 pet brands in the Helio universe.
These rankings were created using the Helio Growth Predictor score (HGP), which incorporates over 100 performance metrics across Helio’s distribution, online web, social media, reviews, and sales data. This data is collected from more than 200 sources, and combined using machine learning to predict future sales over the next 12 months.
1. Cookie Pal
Description: Human Grade Premium Dog Treats
Estimated Revenue Range: $500k-$1M
Key Attributes: Organic plant-based, Natural treat, Human Grade, Super Premium, Sustainable
HGP: .99
2. Shameless PetsDescription: Converting Food Waste to Dog & Cat Treats
Estimated Revenue Range: $1-5M
Key Attributes: Upcycled, Sustainable, Skin, Joint health, Subscription
HGP: .99
3. Bocce’s Bakery[Bocce’s Bakery Helio Preview]
Description: Biscuits, Training Aids, Jerkies
Estimated Revenue Range: $5-10M
Key Attributes: Limited ingredients, Training, Locally-sourced, Preservative Free
HGP: .99
4. Earth RatedDescription: Wipes, Bags
Estimated Revenue Range: $10-20M
Key Attributes: Sustainable, Compostable, Plant based, Hypoallergenic
HGP: .99.
5. Fresh PawzDescription: Dog Accessories
Estimated Revenue Range: $1-5M
Key Attributes: Leash, Collar, Walk/Wear, Streetwear, Bowl