Announcing Our Investment in IQBAR: Why We are Investing in Brain Health.

Karen Howland avatar

Written by
Karen Howland

Last updated
22nd June, 2021

Will Nitze, IQBAR Founder

Building Conviction with Data

Online marketplace growth

Online marketplace growth

Online traffic growth

Online traffic growth

Door expansion vs recent bar launches

Door expansion vs recent bar launches

Brain health is a trend we want to bet on.

Source: Helio

Source: Helio

Source: Helio

Source: Helio

Source: Helio

Source: Helio

IQBAR hits on key consumer purchase criteria, and offers brain health as a hook.

Source: Helio

Source: Helio

Source: Helio

Source: Helio

Category dynamics are shifting and IQbar is capitalizing on it.

Proxy for online growth of bars
Source: Helio

Source: Helio