Better access to equity capital
SOME OF THE DOZENS OF BRANDS WE SUPPORT:
“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”
CircleUp Growth Partners is an early stage consumer fund with a data-driven, scalable approach to investing in visionary entrepreneurs.
Comprehensive consumer market insights that help brands and entrepreneurs bring their visions to life
Connections with industry leaders aimed at helping entrepreneurs grow distribution and strengthen their day-to-day operations
Access to a broad network packed with industry experts and seasoned Inner Circle entrepreneurs
What we look for:
Innovative brands disrupting the food, beverage, personal care & beauty, pet, and household consumables categories
Entrepreneurs with a strong vision and unwavering passion for their product
Revenue of $1-$20M, raising $1-$10M in growth equity
Entrepreneur Spotlight: Denise Woodward
Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all.
Some of our Success Stories
Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health
Why we're invested in IQBAR, a nutrition bar brand focused on brain health and function.
Positioning Art of Sport for Success
Why we believe AOS is the next big winner in the personal care and grooming category.
Meet our team of Growth Partners
Sam joined CircleUp in 2021 and serves as a Partner at CircleUp Growth Partners.Read full bio
Karen joined CircleUp in 2018 and serves as Managing Director of CircleUp Equity. Before joining CircleUp, Mrs. Howland served as an independent consultant providing financial services to small-to-mid sized consumer-centric companies.Read full bio
Ben Lee is a Managing Director of CircleUp Growth Partners, an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products.Read full bio
Nina McKinney joined CircleUp in 2021 as a Partner at CircleUp Growth Partners. Growing up in an entrepreneurial family, Nina brings a passion for entrepreneurial businesses and supporting their founders.Read full bio
Pat Robinson is a Managing Director at CircleUp Growth Partners. Pat joined CircleUp in 2013 and has held several investing and operating roles including part of the founding CircleUp Growth Partners team.Read full bio
Tommy joined CircleUp in 2021 and focuses on food, beverage, and pet companies.Read full bio
Kevin serves as a Partner at CircleUp Growth Partners. He is passionate about early-stage consumer innovation and is energized by helping great businesses thrive across the industry. Having initially joined CircleUp in 2016 to build CircleUp's Credit Fund, Kevin worked with hundreds of early-stage CPG brands to understand their working capital needs.Read full bio
See what the world is saying about CircleUp, and the community of entrepreneurs we’re empowering.