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Better access to equity capital

CircleUp Growth Partners is an early-stage consumer investment fund with a data-driven, scalable approach to investing in visionary entrepreneurs.

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

Jash Mehta CEO, Pop & Bottle

See all the brands we've supported through equity

CircleUp Growth Partners is an early stage consumer fund with a data-driven, scalable approach to investing in visionary entrepreneurs.

Technology Platform

Comprehensive consumer market insights that help brands and entrepreneurs bring their visions to life


Connections with industry leaders aimed at helping entrepreneurs grow distribution and strengthen their day-to-day operations

Post-funding support

Access to a broad network packed with industry experts and seasoned Inner Circle entrepreneurs


What we look for:

  • Innovative brands disrupting the food, beverage, personal care & beauty, pet, and household consumables categories

  • Entrepreneurs with a strong vision and unwavering passion for their product

  • Revenue of $1-$20M, raising $1-$10M in growth equity

Entrepreneur Spotlight: Denise Woodward

Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all.


Some of our Success Stories

Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

Why we're invested in IQBAR, a nutrition bar brand focused on brain health and function.


Positioning Art of Sport for Success

Why we believe AOS is the next big winner in the personal care and grooming category.


Everything that your startup needs to thrive... and then some.

Meet our team of Growth Partners

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