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Anthony RaymondJune.02.20226 min read

Top Beverage Trends to Keep An Eye on in 2022

2020 was a very turbulent and unpredictable year for everyone. Thankfully, 2021 brought more stability. With COVID-19 vaccines having been rolled out to the population, meeting our relatives and loved ones once again in person is within arm's reach. We believe that itself deserves a celebration and a toast, and the general consumer must agree, considering some experts estimate the global beverage market will be worth $1.5 trillion by the end of 2022. This article will look at the top beverage trends we see in H1 2022, according to Helio.

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To get started, let’s take a look at how beverage categories have been trending over the last few years: 


Avg. Sales $ Velocity

Source: Helio

When looking at sales velocity across categories, Coffee and Carbonated beverages have had top sales velocity over the years, with Carbonated Beverages having more volatility than Coffee.

Avg. Sales $ Velocity

Source: Helio

Beyond the top categories, we can see that Kombucha sales velocity was in steady decline after 2018 and leveled out in 2021, while New Age Beverages & Juiceries rose in 2021. Additionally, Sport & Energy holds strong above these other categories. Non-Alc Beverages Other accelerated in the spring of 2020, but has since leveled out.

Top Ingredients of 2022

According to Helio, brands that offer drinks with attributes of Cacao, Chia, and Elderberry have the highest median Helio Growth Predictor score compared to brands that include other flavor attributes. These brands are the most likely to see considerable growth over the next twelve months. 

Furthermore, both Apple and Honey share the highest density of brand counts with a median HGP exceeding 0.50, while “Cucumber” and “Monk [Fruit]”-related brands demonstrate strong offline sales growth over 20%. 

Brands tracked in Helio that produce beverages with Chocolate and Caramel attributes showcase the largest social media followings. 

Top beverage ingredients


Functional and Healthy Living Beverages



Anthony Raymond

Anthony Raymond is Head of Professional Services for Helio at CircleUp.