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Get Funding
Get Helio

Business loans that get you there, faster

Partner with us to finance your accounts receivable, inventory, purchase orders, and online revenue.
Begin your loan application

How to get started

1
Check Your Eligibility
Complete your eligibility check in two minutes. No credit check or fee required.
2
Review Your Solutions
A CircleUp specialist identifies your financing options on a quick call.
3
Get Your Terms
Make your decision, provide your financials and get terms in under 72 hours.
4
Use Your Funds
Funds released in the next business day along with your access to Inner Circle.

CircleUp Credit Advisors

Helio-LogoMark-Black-60x60 Helio insights for CPG
Make better business decisions with data on retailers, distribution, consumer behavior and more.  
Fast access to cash from $50K to $10M Retain your board seats with no dilution. Get funds as fast as the next business day.  
A pricing structure you can trust Competitive, transparent no-surprises pricing without the usual hidden fees.  

CircleUp credit customers experience the best in lending:

  • CPG specialization

  • High loan to value

  • $50K-$5M loan size

  • Transparent terms

  • No hidden fees

  • Dedicated specialists

“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

livio-bisterzo
LIVIO BISTERZO CEO & FOUNDER, HIPPEAS

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

jash-mehta-v2
JASH MEHTA CEO & FOUNDER, POP & BOTTLE

“CircleUp has evolved with us, scaling up our borrowing base as our sales and operations grew. Fast and effective, CircleUp ensured we had the funding we need so we could focus on growth.”

jim-decicco
JIM DECICCO CEO, KITU LIFE

Our lending customers look like this:

  • Consumer Product (CPG) companies

  • $250K+ revenue per year (ideally)

  • US-based

  • Majority domestic sales

  • 1+ year operating history

Entrepreneur Spotlight: Jordan, Jake, and Jim: the three brothers of Kitu Life Super Coffee

How working capital helped maintain the rapid growth of Kitu Life.

Find out
Kitu-Brothers

Some of our success stories

How CircleUp helped Splendid Spoon

Co-founders Nicole Centeno & Elise Densborn share how CircleUp credit helped them raise a $12M Series B

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meals-hero-434984229b6b

How Icelandic Yogurt ended up in almost every Whole Foods in America.

Icelandic continues to leverage CircleUp business loans over 3 years later. Here’s how they got their start.

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Raising capital is only the beginning. Being funded by CircleUp means making the most of our community for the long haul.

Apply for a business loan