How It Works

For Investors

For Entrepreneurs

Dealflow

Invest directly into innovative
consumer and retail companies

Connect with experienced investors
who can help your company thrive

Efficiency

Communicate directly with
company CEOs and founders

Streamline fundraising —
cut months off your process

Access

Invest alongside experienced
consumer and retail investors

The 'CircleUp Halo' - access to partners like General Mills, P&G, and SPINs

Support

Access to an experienced and
licensed investor team

Leverage the CircleUp team to
learn best practices

Tools

24/7 access to financials
and diligence documents

Use online tools to manage
investor relations

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Funding Stories

These testimonials may not be representative of the experience of other customers. Funding stories are representative of the companies that have raised capital through CircleUp. Refer to important Risk Disclosure below.