Shining a light on
untapped potential

With the help of our Helio technology platform, we empower entrepreneurs with the funding and support that they need to thrive.

Powered by data to empower human potential.

We’ve identified hundreds of successful brands. Using Helio—our technology platform—we increase the speed, quality, and objectivity of decision making in the private company landscape through a unique application of data and machine learning.

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“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

LIVIO BISTERZO CEO & FOUNDER, HIPPEAS

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

JASH MEHTA CEO & FOUNDER, POP & BOTTLE

“CircleUp has evolved with us, scaling up our borrowing base as our sales and operations grew. Fast and effective, CircleUp ensured we had the funding we need so we could focus on growth.”

JIM DECICCO CEO, KITU LIFE

Portfolio Company Spotlight: Kitu Life

Funding the super growth of Super Coffee.

Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

How IQbar is capitalizing on category dynamics, and why brain health is the trend we should all be betting on.

Entrepreneur Spotlight: Denise Woodward

Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all.

Shining a light on
untapped potential

Brands we're proud to support

Powered by data to empower human potential.

Get Funding & Support

Access Data & Insights

“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

“CircleUp has evolved with us, scaling up our borrowing base as our sales and operations grew. Fast and effective, CircleUp ensured we had the funding we need so we could focus on growth.”

Helio makes sure the very best opportunities see the light of day.

Portfolio Company Spotlight: Kitu Life

Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

What's happening in our Inner Circle

Entrepreneur Spotlight: Denise Woodward

In the press

Shining a light onuntapped potential

Brands we're proud to support

Powered by data to empower human potential.

Get Funding & Support

Access Data & Insights

“CircleUp was an instrumental partner to facilitate our growth. As the business grew exponentially, their support grew with it. They added true value and helped us become the business we are today.”

“The CircleUp team’s deep knowledge of the CPG space and all its nuances made it painless to get rolling quickly. We really value their relationship-driven approach: it makes it easy for us to partner to accelerate growth.”

“CircleUp has evolved with us, scaling up our borrowing base as our sales and operations grew. Fast and effective, CircleUp ensured we had the funding we need so we could focus on growth.”

Helio makes sure the very best opportunities see the light of day.

Portfolio Company Spotlight: Kitu Life

Building Conviction with Data: How Helio Helped IQBAR Bet on Brain Health

What's happening in our Inner Circle

Entrepreneur Spotlight: Denise Woodward

In the press

Shining a light on
untapped potential