The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise in a series of blog posts for those who missed it. Founders drastically underestimate how many investors they’ll have to meet with before closing the ...

15 Questions to Nail Before Your Institutional Investor Meeting

By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand ...

Innovation In Consumer And Retail: What Drives Disruption

One of the biggest sectors of the economy today is going through massive disruption through innovation. This isn’t something to be taken lightly. I don’t mean banking and fintech; it’s not Detroit and electric cars; it’s not even media and online streaming. It is so pervasive that many people seem to forget it even exists, ...

Innovation In Consumer And Retail: Where Investors Look For Innovation

How many of these ring a bell? SuperZoo, Cosmoprof, HBA, Natural Products Expo West, Natural Products Expo East, Fancy Food Show, Global Pet Expo, Outdoor Retailer. Unless you’re a consumer investor, entrepreneur or retailer, you’re likely spared from these consumer products tradeshows, which are the biggest and best in the industry. These tradeshows are where ...

How To Prove Yourself With Your Pitch Deck

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr give a webinar on how to build the perfect pitch deck and appeal to investors. We’re sharing some of his expertise for those who missed it in a series of blog posts. Twilio went from unfunded to half a billion thanks to ...

How Nutpods Leveraged Influencer Marketing to Generate Press and Sales

Sampling is an age-old strategy to get your products in the hands of influential people. In the digital age, this has become even easier. Bloggers are now building niche audiences around every conceivable topic. If you can get in front of these small, passionate groups, you can connect and establish relationships that drive sales, valuable ...

How Chobani Was Built Into a Household Consumer Brand

In 2007, Hamdi Ulukaya purchased an old factory in a small New York town and got to work creating a Greek yogurt for the masses. Along the way, he helped revive a local economy, created an entirely new category in the competitive food industry, and created something healthy that Americans love. Within five years, the ...

The Mutable Laws of Distribution

Ask 10 successful founders how they got broad distribution and you’re likely to get 10 different answers. There is just no one-size-fits-all approach to getting traction in brick and mortar stores. Throw e-commerce in the mix and the path is even less clear. Distribution is a complex beast. You need to spend time building relationships, ...

What ZICO’s Founder Looks for When Investing in Consumer Companies

By: CircleUp *This is the second of two posts from our webinar with ZICO cofounder Mark Rampolla* ZICO was Mark Rampolla’s first foray into consumer packaged goods (CPGs). But despite the coconut water company’s wild success, Mark says there are still things he would have done differently if he were to start a beverage company—especially ...

What Investors Really Want To See In a Consumer Packaged Goods Company

By: CircleUp *This is the first of two posts about our recent webinar with ZICO founder Mark Rampolla. Mark Rampolla achieved what many founders only dream of: he built a beverage company that sparked Coca Cola’s interest. Now an investor in consumer packaged goods (CPGs) himself—both through CircleUp’s platform and his fund Powerplant Ventures—Mark sees a ...