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CircleUp Blog:

CircleUp 10 min read

How to Quantify What Makes a Good Brand

In a world where consumers have access to an ever-growing variety of ...
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CircleUp 10 min read

B Corp Businesses Show Strong Financial and Branding Performance

A Helio-powered dive into the financial performance and customer feedback ...
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CircleUp 3 min read

Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged ...
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CircleUp 8 min read

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based ...
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CircleUp 9 min read

Helio Found Liquid I.V. in 2017, What Does The Data Say in 2020?

It was announced today that Liquid I.V., the leading better-for-you ...
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CircleUp 12 min read

Helio Insights: Impact of COVID-19 on Consumer Packaged Goods (CPG)

The coronavirus (COVID-19) pandemic is having a significant impact on ...
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CircleUp 6 min read

How Does Emerging CPG Perform in a Recession?

The Coronavirus and resulting economic consequences have already ended an ...
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CircleUp 1 min read

Helio Highlights, Women’s Day Edition: Innovation in Feminine Care

To celebrate International Women’s Day, we used Helio to better understand ...
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CircleUp 2 min read

Helio Highlights, Valentine’s Day Edition: Functional Chocolate ❤

Functional foods have been part of the food industry’s vocabulary for ...
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CircleUp 1 min read

Helio Highlights: Customization

The ability to customize products is a growing trend across CPG ...
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CircleUp 4 min read

Helio Highlights: The Future of Clean Beauty

In early-stage consumer, clean beauty is one of the most commonly ...
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CircleUp 1 min read

Helio Highlights: Growth in Adaptogens

Adaptogens, non-toxic plants that are believed to alleviate stressors, ...
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