CircleUp Growth Partners

CircleUp Growth Partners is an early stage consumer fund with a data-driven, scalable approach to investing in visionary founders

WE’RE IN A GOLDEN AGE OF CONSUMER BRANDS

Authentic and highly personalized products are winning the hearts of consumers hungry for innovation

Entrepreneurs can now start brands more efficiently and effectively than ever before

Data and technology are reshaping private investing by identifying great companies earlier and providing an unprecedented level of insight to accelerate their growth

What makes us different?

Access to Helio

Our machine learning platform providing comprehensive consumer market insights that help brands succeed

Partnerships

Partnerships with industry leaders aimed at helping founders grow distribution and improve their day-to-day operations

Industry-wide network

Our broad consumer network, including industry experts and seasoned entrepreneurs from hundreds of companies that CircleUp has partnered with

HELIO, OUR MACHINE LEARNING PLATFORM, GIVES ENTREPRENEURS AN EDGE

Invaluable industry insights

Better understand your competition, identify business opportunities and thrive in conversations with retailers and partners

Fast investment decisions

Insights from Helio allow us to have conviction early on and move quickly

Objective evaluation

Helio’s assessment reduces guesswork and bias and focuses on market data and results

WHAT DO WE LOOK FOR?

Innovative brands that are creating new categories or disrupting existing categories

Entrepreneurs with a strong vision and unwavering passion for their product

Revenue of $1-$15M, raising $1-$10M in growth equity

A FEW OF THE COMPANIES BACKED BY CIRCLEUP GROWTH PARTNERS

News

BevNET: Nutpods Secures Investment From VMG Partners
Nutpods marks the third recent investment in ready-to-drink beverage for VMG, following previous funding for Spindrift and Humm Kombucha. CircleUp Growth Partners, which made an initial investment in Nutpods in December 2016, also participated in this round of funding, along with previous investor Sidekick Fund.
Forbes: Why It's Good Business For A Group Of Celebs To Back An Electrolyte Drink Mix
Bringing in the backing of celebrities with such a wide reach is a big moment for Liquid I.V.; the company claims it drove $100 million in revenue within its first five years on the market. CEO Brandin Cohen launched the product in southern California and began selling his product packet by packet out of a Whole Foods. Scooter Braun was an early investor in the company (he connected with Cohen when CircleUp Growth Partners led a previous funding round involving Braun's TQ Ventures), and they began to tap his network to find new supporters earlier this year to take the company to the next level, Cohen said.
Food Dive: Cali'flour Foods raises millions to scale up operations
Cali'flour Foods has received investment funds from Sunrise Strategic Partners and Trilantic North America, with participation from CircleUp Growth Partners, according to a release. The company said growth with this investment will be led by its new CEO Mike Anderson.
NOSH: Cali’flour Closes Round, Brings on New Executive Leadership
The consumer craze with cauliflower shows no sign of slowing down. But to make the jump from niche product to a household staple, many cauliflower-focused brands are looking for guidance — both in the form of strategic investors and experienced talent. Today, frozen food and snack brand Cali’flour Foods is taking that next step, announcing the close of a round of capital led by Sunrise Strategic and a leadership transition.

Get in touch with CircleUp Growth Partners

cgpfund@circleup.com

If you email cgpfund@circleup.com and submit a Capital application, you may hear from multiple CircleUp business units.