CircleUp Growth Partners

CircleUp Growth Partners is an early stage consumer fund with a data-driven, scalable approach to investing in visionary founders

Authentic and highly personalized products are winning the hearts of consumers hungry for innovation

Entrepreneurs can now start brands more efficiently and effectively than ever before

Data and technology are reshaping private investing by identifying great companies earlier and providing an unprecedented level of insight to accelerate their growth

What makes us different?

Access to Helio

Our machine learning platform providing comprehensive consumer market insights that help brands succeed

Partnerships

Partnerships with industry leaders aimed at helping founders grow distribution and improve their day-to-day operations

Industry-wide network

Our broad consumer network, including industry experts and seasoned entrepreneurs from hundreds of companies that CircleUp has partnered with

HELIO, OUR MACHINE LEARNING PLATFORM, GIVES ENTREPRENEURS AN EDGE

Invaluable industry insights

Better understand your competition, identify business opportunities and thrive in conversations with retailers and partners

Fast investment decisions

Insights from Helio allow us to have conviction early on and move quickly

Objective evaluation

Helio’s assessment reduces guesswork and bias and focuses on market data and results

WHAT DO WE LOOK FOR?

Innovative brands that are creating new categories or disrupting existing categories

Entrepreneurs with a strong vision and unwavering passion for their product

Revenue of $1-$15M, raising $1-$10M in growth equity

A FEW OF THE COMPANIES BACKED BY CIRCLEUP GROWTH PARTNERS

News

BevNET: Liquid I.V. Secures $5M Series B Round
Liquid I.V. was identified by Helio, a proprietary machine learning system used by CircleUp to identify brands with high growth potential. Kiva Dickinson, a partner at CircleUp, explained that the data showed Liquid I.V. had doubled its revenues in consecutive quarters, while boasting strong “cross channel brand power” and social media presence.
Beauty Independent: What Are The Secrets To Successful Fundraising? Investors Provided Clues At BeautyX Capital Summit
At BeautyX Capital Summit on Monday, 20 investors, advisors and beauty company founders who’ve been through the fundraising process clued 140 entrepreneurial attendees into the ins and outs of the money chase across several levels of brand maturation.
Forbes: Mented Cosmetics Raises $3 Million In Funding, Highlighting Opportunity For Multicultural Makeup Brands
Today, the company has announced a new round of $3M in series seed from lead investor CircleUp Growth Partners, which focuses on early-stage consumer brands and has a history of investing in female-led companies like nutpods and Kosås.
Beauty Independent: Clean Cosmetics Brand Kosås Receives Financial Investment From CircleUp Growth Partners
Kosås is the latest addition to CircleUp’s portfolio of consumer goods companies that includes Hum Nutrition, and Supergoop. Focused on early stage investment, CircleUp leverages its proprietary technology asset, Helio, to identify potential brands as investment targets. Ryu remains bullish on beauty, asserting the sector will remain a focus for CircleUp going forward.

Get in touch with CircleUp Growth Partners

cgpfund@circleup.com

If you email cgpfund@circleup.com and submit a Capital application, you may hear from multiple CircleUp business units.