CircleUp Growth Partners

CircleUp Growth Partners is an early stage consumer fund with a data-driven, scalable approach to investing in visionary founders

WE’RE IN A GOLDEN AGE OF CONSUMER BRANDS

Authentic and highly personalized products are winning the hearts of consumers hungry for innovation

Entrepreneurs can now start brands more efficiently and effectively than ever before

Data and technology are reshaping private investing by identifying great companies earlier and providing an unprecedented level of insight to accelerate their growth

What makes us different?

Access to Helio

Our machine learning platform providing comprehensive consumer market insights that help brands succeed

Partnerships

Partnerships with industry leaders aimed at helping founders grow distribution and improve their day-to-day operations

Industry-wide network

Our broad consumer network, including industry experts and seasoned entrepreneurs from hundreds of companies that CircleUp has partnered with

HELIO, OUR MACHINE LEARNING PLATFORM, GIVES ENTREPRENEURS AN EDGE

Invaluable industry insights

Better understand your competition, identify business opportunities and thrive in conversations with retailers and partners

Fast investment decisions

Insights from Helio allow us to have conviction early on and move quickly

Objective evaluation

Helio’s assessment reduces guesswork and bias and focuses on market data and results

WHAT DO WE LOOK FOR?

Innovative brands that are creating new categories or disrupting existing categories

Entrepreneurs with a strong vision and unwavering passion for their product

Revenue of $1-$15M, raising $1-$10M in growth equity

A FEW OF THE COMPANIES BACKED BY CIRCLEUP GROWTH PARTNERS

News

Clean Cosmetics Brand Kosås Receives Financial Investment From CircleUp Growth Partners
Kosås is the latest addition to CircleUp’s portfolio of consumer goods companies that includes Hum Nutrition, and Supergoop. Focused on early stage investment, CircleUp leverages its proprietary technology asset, Helio, to identify potential brands as investment targets. Ryu remains bullish on beauty, asserting the sector will remain a focus for CircleUp going forward.
CircleUp takes data-driven approach to startup investment
An array of data-driven insights based on Helio's analytics and algorithms allow CircleUp to efficiently whittle down thousands of investment choices to what it anticipates will be around 18 promising startups a year. Ben Lee, managing director of CircleUp Funds, told FoodNavigator that Helio enables CircleUp to assess more opportunities “than could ever be evaluated manually.”
A new fund uses A.I. to invest in consumer and retail products with the best chance of success
To identify the hottest consumer start-ups for potential deals, CircleUp will be using its proprietary machine learning software, called Helio. There are 240 kombucha brands, 832 popcorn brands and 4,684 nail polish brands in the U.S. alone, according to Helio analysis shared with CNBC.
CircleUp's $125 Million Fund Looks To Bring Moneyball To Backing Consumer Brand Winners
CircleUp’s fund is using Helio to bring a Moneyball style approach to investing in startups. Helio can scan about 1.2 million companies, identifying brands making between $1 million and $15 million as likely to breakout through a range of metrics from increasing SKUs to marketplace activity – billions of data points in all.

Get in touch with CircleUp Growth Partners

fund@circleup.com

If you email fund@circleup.com and submit a Capital application, you may hear from multiple CircleUp business units.