The Up Round

How (And Why) to Become a B Corporation

It's easy to make a slide or a packaging blurb listing out philanthropic adjectives to attach them to your brand, but the B Corp stamp is the real, third-party proof. Your company will join other innovative companies who have made this vow and are leading the change.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.


Using Shipping to Strengthen Your Business [webinar]

Could shipping be your competitive advantage? CircleUp partner, Shippo, shares insights and recommendations that will help your company improve its shipping experience, resulting in cost savings and increased customer satisfaction.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.


Founding Figures: Austin Allan, Founder & CEO of Tio Gazpacho [video]

Austin Allan, Founder and CEO of Tio Gazpacho sits down with Ben Lee, Managing Director of CircleUp's Family of Funds. Austin shares his experience with introducing a drinkable soup to the US market, working with investor 301 INC, and evolving with customer tastes.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.


Inside the Deal: How Miyoko’s Kitchen Found a Perfect Match

She wasn’t short on investor interest, but founder Miyoko Schinner and her team wanted more than money—they wanted an investment partner who could bring long-term strategic guidance and industry relevant experience to the business.


Brett Epler Business Operations Analyst | CircleUp

Brett Epler is a Business Operations Analyst at CircleUp, the platform providing capital and resources to innovative, early-stage consumer brands, and opportunities for sophisticated investors to participate in their growth. At CircleUp, Brett empowers companies to raise capital with confidence, offering coaching, strategic guidance and objective feedback so reach optimal deal terms. Prior to CircleUp, Brett was an analyst at multi-boutique asset manager WHV Investments. He graduated from Bates College with a degree in Economics.


How to Redesign Your Logo Without Wreaking Havoc for Your Brand

Logos can be highly emotive markers, but that doesn't make them permanent tattoos on brands. Sometimes a redesign is necessary, and it shouldn't be agonizing. The key is to have a clear plan in place: know why you're redesigning, choose powerful tools to help you, and roll out your new design in a minimal but memorable way.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.