The Up Round

MVPs for CPGs — How Food and Beverage Brands Evolve

A nascent CPG business requires execution on multiple fronts: taste, SKU and size, design and visual, unit economics, distribution and so forth. If your initial offering falls so short in any area that it discourages prospective consumers or alienates the few willing to give it a chance, you’re doomed.


Ryan Williams None | None

After graduating with honors degrees in English Literature and Economics from New York University, Ryan entered Houlihan Lokey, the leading M&A advisor for U.S. consumer, food & retail transactions under $1 billion, as an Investment Banking Analyst before joining Techstars, a startup accelerator and venture capital firm, as an Associate. He subsequently lead Finance and Operations for PANATEA, a leading matcha tea brand and currently works with 2-4 food and beverage startups at any given time, providing financial modeling and operational support. 


Insider Tricks to Succeeding at Target [webinar]

Trying to get your product onto the shelves of Target stores? Already in Target, but having difficulty navigating the retailer? This webinar shares insider tricks to help you get into Target and succeed.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.


How The Coolest CPG Brands Are Thriving On Amazon Launchpad

Amazon Launchpad is a unique marketing program that showcases innovative products from startups to millions of Amazon customers.


CircleUp Platform | CircleUp

CircleUp is a technology company that provides capital to innovative early-stage consumer brands and opportunities for leading investors to participate in their growth.


How Barnana Upcycled the Humble Banana to Create a Superfood

Barnana’s line of chewy banana snacks is anything but humble. Between 2012 and 2016, it became the fastest-growing snack in its category, with a compounded annual growth rate of 139%.


Steven Business Development Associate | CircleUp

Steven Vigilante is a Business Development Associate at CircleUp, the platform providing capital and resources to innovative, early-stage consumer brands, and opportunities for sophisticated investors to participate in their growth. At CircleUp, Steven focuses on sourcing and evaluating premier brands and coaching entrepreneurs through the fundraising process. Prior to CircleUp, Steven spent time in Consumer Investment Banking at Cowen and Company. He graduated from Penn State with degrees in Finance and Economics.


The Theme at Milken Global Conference: Be Skeptical, Be Vigilant

Sitting on a fintech panel this year, I saw asset managers and investors in just about every asset class and geography represented in some form. Across the myriad viewpoints, there was one general consensus throughout conference, which is that many global assets are undergoing, or on the precipice of, inflection points.


Rory Eakin Founder and COO | CircleUp

Rory is a founder and COO of CircleUp. He has supported entrepreneurs nearly all his career, most recently as Director of Investments at Humanity United, part of the Omidyar family enterprises. At Humanity United, he invested in small businesses and social enterprises to stimulate job creation and promote stability in fragile economies. He began his career at a startup providing financial training to small businesses in Cape Town, South Africa.