Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...

What Wins in the Beverage Sector

   By Eric Taylor, Senior Data Scientist, CircleUp The beverage sector is more dynamic than ever. Thanks to global trends including growing urbanization and increased disposable income, the beverage market worldwide is estimated to be worth some $1.9 trillion by 2021. Much of this growth is being propelled by independent brands creating the small batch ...

Forget Designer. In Fashion, Fresh and Modern Win the Branding Game

When most of us think about fashion, the brands that come to mind are often the designer or premium ones: the Ralph Laurens or Louboutins of the world.  And while some companies in this space certainly have prominent images, the real leaders in today’s fashion branding game may come as a surprise.   Using our ...

Why I Joined CircleUp

  By Alison Ryu, Managing Director, CircleUp I’m excited to share that I have joined CircleUp. Headquartered in San Francisco, CircleUp helps entrepreneurs thrive by giving them the capital and resources they need. I spent the past four years at TSG Consumer Partners working with high growth consumer brands, and I really enjoyed that chapter. Many ...

The (Sometimes Surprising) Ingredients Linked To Food Product Success

By Eric Taylor, Senior Data Scientist, CircleUp   When it comes to food and nutrition, there are some ideas that we’ve accepted as common sense: Water is good. MSG is probably bad. Sodium in general isn’t great, but sea salt is a plus. Garlic is tasty. And what the heck is lecithin? But psychologically believing something ...

Influencer Marketing for Emerging Brands [webinar]

Trying to navigate the world of social media to grow your brand? Looking for ways to reach your target customer? In this webinar, we discuss: *Why as an emerging brand you should work with influencers *What to consider when deciding on an influencer and how to make the most of these partnerships *The impact you ...

Why Automation is the Future of Private Investing

There is no question that systematic investing plays an important role in the public equities markets: Quant trading strategies now encompass 27% of all U.S. stock trades by investors, up from 14% in 2013. Even investors who have become well known for taking a traditionalist approach, such as Bill Miller and Paul Tudor Jones, now rely on artificial intelligence ...

Brain vs. Brawn in Quantitative Private Equity Investing

 By: Eric Taylor  As a data scientist, I’m constantly iterating the way I approach my work — the field of machine learning evolves so quickly that promising new tools and methods surface on a near daily basis. And as a company, CircleUp firmly believes that data-powered technology is the future of private equity investing, a field that has ...

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...