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CircleUp Blog: |

CircleUp8 min read

The 4 Crucial Metrics Investors Need to Know About Your CPG Company

“So, how does your growth compare to the industry median?” your potential ...
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CircleUp4 min read

Why Chubbies Chose Video

After raising $9 million in a Series A round in February 2016, Chubbies — ...
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CircleUp3 min read

Behind the Raise: Meet Miyoko Schinner, Founder of Miyoko’s Kitchen

Company Name: Miyoko’s Kitchen
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CircleUp5 min read

How the Founders of Happy Tree Are Using Data to Grow Their Brand

You can’t start a maple water business without first tapping a tree and ...
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CircleUp13 min read

Brand Evolution: How to Be the One That Lasts

As times change, iconic brands seem to stand still. Coca-Cola’s signature ...
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CircleUp4 min read

Classic Supply Chain Issues Every Food and Beverage CPG Company Runs Into

An Icelandic man wants to recreate the hearty yoghurt of his childhood. A ...
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CircleUp5 min read

How the founders of Wild Friends won big with lead investment from Annie’s CEO

As sophomore athletes, Keeley Tillotson and Erika Welsh consumed peanut ...
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CircleUp10 min read

A Great Founding Team Is In a Constant State of Evolution

As you enter a fundraising round, you want to present a united front to ...
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CircleUp6 min read

Tio Gazpacho Successfully Raised on Circleup - Here’s How

Austin Allan founded his chilled soup brand Tio Gazpacho in 2013 after ...
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CircleUp7 min read

The Sales Funnel Approach to Finding Investors

A few weeks ago, we had entrepreneur and “Get Backed” author Evan Baehr ...
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CircleUp6 min read

15 Questions to Nail Before Your Institutional Investor Meeting

For entrepreneurs the chance to pitch to an investor is one of the most ...
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Ryan Caldbeck5 min read

Innovation In Consumer And Retail: What Drives Disruption

One of the biggest sectors of the economy today is going through massive ...
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